The Classical Musician’s Paradigm Shift
TMD continues its series on emerging artists in classical music today with a rethinking of the the problem and the solution. We know that audiences are declining, and so classical music organizations respond with innovative presentations, non-traditional performances, and clever marketing approaches. While well intentioned, such efforts miss the real problem in the opinion of Annie Gordon. They are nice, perhaps, but only “band-aids” to solving the issue of declining audiences.
Gordon argues that the very mindset of classical musicians must change first before any substantial change is possible with audience trends. “As musicians, we are preventing our own art from flourishing because we do not value with equal intensity our roles as music educators and mentors,” Gordon argues.
Join us for a consideration of how one defines the role of “musician” in this article from The Muse Dialogue, “The Classical Musician’s Paradigm Shift” (click to read full article).