Generational Shifts
We know that different generations have different habits and social patterns, and inevitably these shifts affect the arts — in habits of patronage, ways of participation, and means of communicating about the arts. Elyssa Jechow explores the emergence of Millenials, the new twentysomethings, and how their way of viewing the world will shape interactions between this generation and arts organizations.
She writes, “I have met plenty of arts administrators who are still frustrated with the fact that they’re having trouble continuing to attract the dreamed-about big dollar donations, but I think that maybe we need to come back down to reality and focus our efforts a bit more where they are going to start mattering the most. How do we begin to attract and leverage this newly-of-age generation of enthusiastic (yes, we really are) donors and patrons?” A good question indeed, and with this article we launch a new series in The Muse Dialogue, looking at changing demographics and the hard questions that lay ahead.
Click here to read the full text of her article, “Generational Shifts.”
